This morning I attended a business class by the Small Business Development Center that was called "Know Your Niche." What a great opportunity to sit in a room with 49 other small business owners and brainstorm what "niche" meant to each of us. The presenter pointed out that those of us in the audience in the profession of those who "care for people" (and she described bodyworkers in that category), often see marketing as a drudgery. Something we hate doing and don't want to spend time on. She said to change the way we think of marketing and to see it as reaching out and serving more people. I liked that.
Anyway, I am still going through my notes about who my potential clients are, who is my competition (even if the client is doing "nothing" instead of seeing me), and how I will develop these ideas into a usable format. I'd love to brainstorm with other Reflexologists since I don't always relate to marketing from a massage therapy perspective (I don't have a way of doing things that MTs do - such as sports massage or trigger point work, etc...). Anyone want to join me in this thread? I'll post more about the workshop if there's interest.
