While your EXISTING clients would be happy to come to your home, how would working from home affect your ability to attract NEW clients? I know a lot of MTs have home-based practices (something I've never done as I've always preferred to maintain separate office space away from my home) but I do know a lot of potential clients are put off by going to the MT's house - especially when the MT in question is male and the client is female.
There are other potential drawbacks as well, depending on your feelings toward privacy etc. which may or may not come into play...do you really want total strangers coming to your home? ...how would you go about marketing your practice? ...would you advertise your address?
I don't know your entire situation, but based on your post and my own opinions, I would probably stay at the spa and continue to build my practice there - UNLESS you are truly UNHAPPY being there.
Just out of curiosity - you mentioned you've been there for 5 months and your clientele has increased over the last year, but I'm curious how long you've been a MT...?
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Here's another: Most clients will NOT follow their MT to another location unless it is very, very close to the old location (within 1 mile or less). There are always exceptions to this, but I've seen MTs with a huge clientele go to a new location and lose all but 2-3 of their regulars, and/or see their regulars much less frequently. I have never seen an MT move to a new location and keep all of their old clientele.
Assuming that the new location is more than 1-2 miles away from the old location, I suggest that you plan to lose about 90% of your current clientele. That will help you plan for the financial realities. If you do better than that, GREAT! Either way, you'll need to have a plan for how to rebuild your client base and then expand it.
Massage Therapist, Personal Trainer
Internet forums are like going to the zoo; if you get enough monkeys together, sooner or later someone will start throwing their poo.
But from my own experience when I moved my location last year - and it was only about 10 minutes away - I lost 80% of my clientele. That was a HUGE shock! Losing just two weekly clients put a big dent in my income. Eventually some of them did finally come to my new location (unfortunately NOT the weekly clients) and I have gained some new clients, but honestly it was as if I was building my business from scratch!
The biggest downside to a home office - unless you can seperate your home so that the office has a seperate entrance and LOOKS like a business and not a home - is that a lot of people really don't feel comfortable going to a private residence. For some reason they feel better going to a "legitimate" business.
It's also more difficult to market your business - unless your word of mouth referrals are fantastic.
I do know some people that have done this successfully but I do not know any male therapists that have been able to pull it off.
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pueppi wrote:Nothing to be confused about. You just need to see the traffic in the area I work in. Especially at lunch and after work. I don't work mornings, due to the traffic at that time can even be worse.terab wrote:i'm confused?? it takes your clients an extra 15 minutes to go 3 blocks? hmmmm... that must be a long 3 blocks -pueppi wrote: I will tell you that some years ago I moved 3 blocks over and lost a good number of clients because of the traffic flow (-road traffic and where they were coming from. An extra 15 mins. on a drive from 45 mins. away was just too much for some people - and rightfully so. Just something to keep in mind - that you may loose some people in the move.) But, I gained a whole new base of clientele that has been really good to me.
Since I have people come to me from as good as an hour-plus away, that small move of just a few blocks, put extra time on some people's drive. The ones who were coming for 20 mins. easily got bumped up to 35 mins. drive time, depending on what side of town they were coming from --- and so forth (just move the time frame up to an hour and you can see why some people would have to locate another therapist). Of course, there were other people coming from another direction that got time taken off of their drive, as I moved closer to the freeway. Oooh, ahh... they were happy.
We're in a location that is close to a few major freeways and a tollroad, so people can slip right in. But at the same time, a very busy portion of the city, so they can get stuck in traffic. Hard to explain, but not so hard to understand once you've been in the midst of it.
You may also like to read through this thread: Are you okay with coming to my home for your appointment?
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